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Are games all about marketing? Improving user acquisition and retention

Hyeyon Hyeyon

Source: https://www.gamedeveloper.com/disciplines/user-acquisition-tactics-that-improve-the-player-experience-and-roi F2P studios emphasize user acquisition and marketing when asked about their business plans. However, when operating a F2P game, you will soon realize that acquiring new users alone ...

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Monetize a free-to-play game by proposing attractive offers

Hyeyon Hyeyon

* The following is a reorganized translation of a post written by an overseas expert.   It is 2020. There are thousands of games at the fingertips of gamers. What should you do to survive in this red ocean? Along with advertisements, in-app purchases are integral to the profitability of F2P games. ...

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What are the traits of my users?

Hyeyon Hyeyon

Providing services according to user type Fans of popular game titles tend to divide themselves into different groups and empathize with similar players. An avid gamer can identify two to three user types without trying too hard. There is no question that users exhibit different traits and ...

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How to predict game churn and improve retention

Hyeyon Hyeyon

Prediction is useless unless prevented Churn prediction refers to predicting when a user is going to leave the game. No matter how accurate your prediction model is, it is useless if you cannot prevent users from leaving. If you know that a specific user is going to leave on D4 but don’t know how ...

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Game data analysis: Finding the right tool

Hyeyon Hyeyon

We are all aware that game data analysis is necessary to improve revenue. It provides a more accurate understanding of games based on objective data and helps to set specific directions for improvement.

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Making game data analysis possible for the layperson! Why game data analysis is necessary

Hyeyon Hyeyon

How many of the following terminologies do you know?

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GDC 2022 Review Part 3: Three Sessions to Watch Before Launching a Game

Hyeyon Hyeyon

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GDC 2022 Review Part 2: Integrating Climate Crisis Into Games

Hyeyon Hyeyon

Part 1 of this GDC Review series covered the events at GDC and the topics that were discussed. This post focuses on the climate crisis workshop, which left on me quite an impression.

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GDC 2022 Review Part 1: Global Game Trends at a Glance

Hyeyon Hyeyon

The Game Developers Conference (GDC), held annually in San Francisco, is the world’s largest conference for video game developers. Every year, major game companies from around the world gather to share their experiences and give lectures on game development. With game developers and tech companies ...

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