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Make your games more enjoyable (2)

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What does a startup CEO do? An extraordinary leader!

Yujin Yujin

* The TentuPlay People series introduces the roles and responsibilities of the staff at TentuPlay (Sentience, Inc.). This time, we met the CEO Hyeyon Kwon! In the last post, you heard from TentuPlay’s CEO. Hyeyon, the CEO and co-founder, oversees Sentience’s general business affairs and also ...

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What does an Analysis Engine Lead do?

Yujin Yujin

* The TentuPlay People series introduces the roles and responsibilities of the staff at TentuPlay (Sentience, Inc.). This time, we met the Analysis Engine Lead! In our previous post, we had the pleasure of interviewing Insu Gim, Tentuplay’s Research Scientist who is in charge of game data analysis. ...

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What does a Research Scientist do?

Yujin Yujin

Hello! Who does what at TentuPlay (Sentience, Inc.)? This is a series of interviews with TentuPlay members. The first interviewee is InSu Gim, a Research Scientist who conducts research on analysis and prediction models based on data collected from game services.

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Are games all about marketing?

Hyeyon Hyeyon

Source: https://www.gamedeveloper.com/disciplines/user-acquisition-tactics-that-improve-the-player-experience-and-roi F2P studios emphasize user acquisition and marketing when asked about their business plans. However, when operating a F2P game, you will soon realize that acquiring new users alone ...

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Game Industry Trends for June 2022

Yujin Yujin

1. This year’s global gaming market to hit USD 222 billion The gaming market has shown consistent growth in the past few years. According to the data and analysis platform data.ai, the global gaming market will hit USD 222 (KRW 282 trillion) billion this year, among which 61% will be accounted for ...

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Monetize a free-to-play game by proposing attractive offers

Hyeyon Hyeyon

* The following is a reorganized translation of a post written by an overseas expert.   It is 2020. There are thousands of games at the fingertips of gamers. What should you do to survive in this red ocean? Along with advertisements, in-app purchases are integral to the profitability of F2P games. ...

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