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Monetize a free-to-play game by proposing attractive offers

Hyeyon Hyeyon

* The following is a reorganized translation of a post written by an overseas expert.   It is 2020. There are thousands of games at the fingertips of gamers. What should you do to survive in this red ocean? Along with advertisements, in-app purchases are integral to the profitability of F2P games. ...

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What are the traits of my users?

Hyeyon Hyeyon

Providing services according to user type Fans of popular game titles tend to divide themselves into different groups and empathize with similar players. An avid gamer can identify two to three user types without trying too hard. There is no question that users exhibit different traits and ...

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How to predict game churn and improve retention

Hyeyon Hyeyon

Prediction is useless unless prevented Churn prediction refers to predicting when a user is going to leave the game. No matter how accurate your prediction model is, it is useless if you cannot prevent users from leaving. If you know that a specific user is going to leave on D4 but don’t know how ...

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Game data analysis: Finding the right tool

Hyeyon Hyeyon

We are all aware that game data analysis is necessary to improve revenue. It provides a more accurate understanding of games based on objective data and helps to set specific directions for improvement.

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Making game data analysis possible for the layperson!

Hyeyon Hyeyon

How many of the following terminologies do you know?

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Game Industry Trends for May 2022

Yujin Yujin

1. Game Industry Uniquely Celebrates Earth Day 🌍 April 22 is Earth Day, which was designated after the 1969 oil spill off the shore of Santa Barbara, California. The game industry celebrated Earth Day 2022 in its own unique way.

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