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Are games all about marketing?

Hyeyon Hyeyon

Source: https://www.gamedeveloper.com/disciplines/user-acquisition-tactics-that-improve-the-player-experience-and-roi F2P studios emphasize user acquisition and marketing when asked about their business plans. However, when operating a F2P game, you will soon realize that acquiring new users alone ...

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Game Industry Trends for June 2022

Yujin Yujin

1. This year’s global gaming market to hit USD 222 billion The gaming market has shown consistent growth in the past few years. According to the data and analysis platform data.ai, the global gaming market will hit USD 222 (KRW 282 trillion) billion this year, among which 61% will be accounted for ...

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Monetize a free-to-play game by proposing attractive offers

Hyeyon Hyeyon

* The following is a reorganized translation of a post written by an overseas expert.   It is 2020. There are thousands of games at the fingertips of gamers. What should you do to survive in this red ocean? Along with advertisements, in-app purchases are integral to the profitability of F2P games. ...

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What are the traits of my users?

Hyeyon Hyeyon

Providing services according to user type Fans of popular game titles tend to divide themselves into different groups and empathize with similar players. An avid gamer can identify two to three user types without trying too hard. There is no question that users exhibit different traits and ...

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How to predict game churn and improve retention

Hyeyon Hyeyon

Prediction is useless unless prevented Churn prediction refers to predicting when a user is going to leave the game. No matter how accurate your prediction model is, it is useless if you cannot prevent users from leaving. If you know that a specific user is going to leave on D4 but don’t know how ...

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Game data analysis: Finding the right tool

Hyeyon Hyeyon

We are all aware that game data analysis is necessary to improve revenue. It provides a more accurate understanding of games based on objective data and helps to set specific directions for improvement.

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