First Impression Matters.

The introduction is crucial in various forms of content, such as lectures, movies, and publications. This is because people are most attentive at the beginning of the content. The success of the content often depends on whether you can capture the audience's interest in a short time at the start. That's why the content industry puts a lot of effort into structuring the introduction.

In games, it is crucial to design the game in a way that allows users to engage from the start. Therefore, analyzing user behavior for 5 minutes after sign-up is essential. By understanding the game's design and gauging user enjoyment, we can create an action plan to improve the game's chances of success.

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The First 5 Minutes: How Should It Be Structured?

In most games, there is a tutorial that introduces the game world and rules within the first 5 minutes. However, the method of presenting this tutorial can vary. For example, in games A and B, Game A gradually increases user interaction by introducing the tutorial after the game starts, with the user experiencing the most interaction around 3 to 4 minutes.

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Unlike Game A, Game B offers the user enough interactions within the first minute of starting the game, and gradually provides a tutorial.

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Which game is more successful at this point? It may seem that Game A is the more successful game since it has a higher number of interactions in the first five minutes after the game starts. However, we need to examine the relationship between these initial five minutes of interaction and the interactions that follow more closely.

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The Following 15 Minutes  Determined By The First 5 Minutes

Let's review the average number of interactions per minute with an extended duration of 20 minutes.

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In Game A, the average number of interactions reaches its highest point around 3 to 4 minutes after the game begins and then gradually decreases. However, in Game B, the average number of interactions peaks around 0 to 1 minute after the game starts and then gradually increases over time.

Based on the chart, it's evident that Game B outperformed Game A. During the first 20 minutes of the game, Game B maintained a high retention rate of over 40%, while Game A had a retention rate of less than 10%.

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Tentuplay analyzed games that showed the mentioned aspects and obtained the following analysis results:

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“For a game to succeed, it is crucial to prompt users to engage rapidly.”

One of the reasons for the success of Game B is that it has a high rate of interaction at the beginning of the game, which immediately engages and hooks the players. As the character progresses, the game is designed to naturally and continuously increase interaction. On the other hand, Game A introduces interaction relatively late and doesn't naturally increase it as the game progresses.

Therefore, to improve a game's chances of success, one approach is to allow users to quickly engage and experience the fun of the game within the first five minutes, thereby becoming immersed before introducing them to a full tutorial.

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Design Your Own First 5 Minutes of Success with TentuPlay

TentuPlay LiveOps assists game companies in deciding the timing and extent of interaction opportunities within their games.

By carefully analyzing which interactions have a positive impact, it's possible to foster engaging experiences that boost user engagement and retention.

For instance, you can analyze the retention rate based on where and how the game resources provided at the beginning of the game were used. The table below displays the difference in the usage of game resources between the remaining and churned users of Game B mentioned above. This has improved the game's success rate by encouraging players to use the key items on content favored by the users who continued playing.

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By analyzing various interactions in detail, including the game resource spending, you can derive more specific strategies to improve the game. TentuPlay efficiently collects and analyzes data on all interactions occurring in the game, providing game companies with insights to establish action plans. We hope you get one step closer to successful game development with TentuPlay.

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Take a look at our previous post: How Accurate Are the ‘Conversions’ in Google Ads?

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