ThumbAge is a South Korean company that develops role-playing and action games for mobile devices, including the popular Dekaron game. The company aims to incorporate TentuPlay’s solutions to maximize its capability to analyze data and gain insights into user behavior patterns. By using TentuPlay, ThumbAge can obtain valuable insights into their users’ behavior, in-game currencies, and transaction details, which could help them enhance their game systems and boost player satisfaction. DekaronM uses TentuPlay to collect and process data from their games, such as playtime, actions, choices, and in-game currency usage. They then apply TentuPlay’s advanced data analytics and visualization to identify patterns, trends, preferences, and problems among their users. DekaronM has leveraged TentuPlay's in-game currencies analysis to enhance their game.

Chapter 1. ThumbAge's DekaronM: An Introduction
Chapter 2. ThumbAge: Achieving Smoother and Quicker Data Analysis in DekaronM
Chapter 3. ThumbAge's TentuPlay Use Cases
Chapter 4. ThumbAge: Staying A Step Ahead

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ThumbAge's DekaronM: An Introduction

Founded in April 2013 and headquartered in Seongnam, South Korea, ThumbAge is a company that develops role-playing and action games for mobile devices. Its products range from DekaronM to Ultimate Hero and INTERPLANET. Having achieved success with many titles, the company joined KOSPI 2021, Korea Composite Stock Price Index. The team has a wealth of expertise in product and data and stresses that game success depends on data-driven game development and marketing.

DekaronM's Icon, MMORPG with more than 500K+ Downloaders.

< Source: ThumbAge's Playstore>

DekaronM is a hardcore RPG for every user level that recreates the original sensibility of the PC MMORPG ‘Dekaron’, which was crafted by ThumbAge with data-driven game development strategies. Users can enjoy bloody combat with intuitive action and a free job change system. Users can also confront field bosses and unique dungeons and trade items with other players.

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ThumbAge: Achieving smoother and quicker data analysis in DekaronM

DekaronM plans to incorporate TentuPlay’s solutions to maximize its capability to analyze data and gain insights into its users’ behavior patterns. This would allow DekaronM to analyze trends related to item acquisition, currency usage, and purchasing behavior, which could help them enhance DekaronM’s game systems and boost player satisfaction.

ThumbAge is looking to enhance the shop experience of its user base by analyzing specific data trends. They are interested in two main areas: items’ trends and currencies’ trends. By learning the patterns of item acquisition and currency usage among users and cohorts, and their mutual impacts on trends, ThumbAge seeks to improve reinforcement success rates and prevent churns.

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ThumbAge's TentuPlay Usage

1. How DekaronM leverages Analytics to achieve its goals

How users acquire and use in-game currencies is what ThumbAge wants to find out. They also want to explore user trends and statistics related to item transactions, especially for first-time conversion. To manage this complex data and accelerate the data-driven game development workflow, ThumbAge needs a reliable solution.

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ThumbAge’s DekaronM has discovered that by integrating TentuPlay's advanced data analysis platform, they can obtain valuable insights into their users' behavior, in-game currencies, and transaction details. TentuPlay's platform offers a reliable solution that allows for direct follow-up on analyzed data and insights. Three potential options for utilizing TentuPlay's platform include:
1. Analyzing user behavior to improve player engagement and satisfaction
2. Analyzing in-game currencies to optimize game systems
3. Analyzing transaction details to better understand purchasing behavior and increase revenue.

2. DekaronM's TentuPlay

DekaronM uses TentuPlay to collect and process data from their games, such as playtime, actions, choices, and in-game currency usage. They then apply TentuPlay’s advanced data analytics and visualization machines to identify patterns, trends, preferences, and problems among their users. By doing so, they can understand what motivates their users to continue playing their games and what factors affect their satisfaction.

TentuPlay's Advanced Analysis UI with Dummy Data

< Source: TentuPlay's Console - Demo Page>

DekaronM has leveraged TentuPlay's in-game currencies analysis to enhance their game. The analysis has revealed that the daily active users are slightly decreasing over time, while the percentage of users who obtain and utilize diamonds is gradually increasing. With TentuPlay's Currency report, DekaronM has been able to interpret that users typically rely on promotions for their initial currency acquisition. Subsequently, the focus is to balance the journey in such a way that users remain active and increase their currency usage. DekaronM has also identified that users tend to purchase diamonds during promotions or acquire them on the exchange, even if they don't use them immediately. By understanding these trends, DekaronM can improve its game experiences, especially on currency distribution and promotions to ensure that users are kept engaged and satisfied.

TentuPlay's Currency Report UI with Dummy Data

< Source: TentuPlay's Console - Demo Page>

DekaronM is utilizing TentuPlay's transaction and user analysis to gain insights into its users' purchasing behavior. DekaronM’s users are successfully divided into four groups based on their purchase behavior, and their first purchase timing and amount are aggregated. Using TentuPlay’s persona classification, DekaronM can forecast and manage high-spending "whale" users based on their initial purchase timing and amount. The proportion of first-time purchases made after a week of subscription increases as users fall into lower purchase groups, indicating the need to explore convertible users and perform customized promotions to encourage more purchases. By leveraging TentuPlay's features, DekaronM can easily manage various users and develop dedicated strategies to keep them engaged and increase conversion rates.

TentuPlay's Purchase Patterns Report UI with Dummy Data

< Source: TentuPlay's Console - Demo Page>

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ThumbAge: Staying a Step Ahead.

Following the incorporation of TentuPlay into ThumbAge game creation workflow, ThumbAge, a data-driven organization, experienced seamless TentuPlay user experiences without any issues. TentuPlay maintains close relationships with ThumbAge by conducting monthly check-ins and sharing insights on how to use and leverage more data from TentuPlay’s console. In less than a year, ThumbAge has successfully utilized TentuPlay to streamline its game development process, benefiting from its data-driven approach to optimize user engagement and satisfaction.

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In less than one year of TentuPlay’s usage, DekaronM
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1. ThumbAge discovered that TentuPlay's self-serve analytics solution is effective in dismantling data silos and enabling large organizations to make prompt and well-informed decisions.

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2. ThumbAge witnessed significant improvements in ARPU, in-game currency usage, and first purchase conversion rate as a result of expediting their data-driven game development with the assistance of TentuPlay.

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ThumbAge created a data-driven game, DekaronM. They realized that the in-game currencies were not well optimized and that the first purchase experience could be improved. With TentuPlay’s assistance, ThumbAge discovered an insight that they had missed in their previous data analysis efforts. They discovered various optimization opportunities through further investigation and saw a massive increase in conversion rate and in-game currencies usage.

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